Preparing for a pre-Diwali dinner party, Jagruti Kaul, a resident of Gurugram, wanted a stylish hairstyle without spending hours in front of the mirror. A simple donut bun from Blinkit solved her dilemma within minutes.
For Kaul and millions of other urban Indians, whether it’s self-grooming or decorating homes, preparing elaborate feasts, and sourcing gifts—tasks that once required weeks of planning are now a stress-free, on-demand experience, thanks to various platforms.